Branding extends far beyond your 'name' or logo. Instead, representing your market identity, inclusive of the kind of quality you provide, your reputation, culture, customer perception and first impression, trustworthiness and more. In sum, it's the sub-total of all the 'experiences' your customers have with your organisation, starting with picking up the phone.
How VoIP can be used to build positive brand associations:
CUSTOMER RELATIONSHIP MANAGEMENT
Customer relationship management (CRM) is not limited to your customers and prospects, but includes the ability to effectively communicate and satisfy all the relationships your business needs to function. This may include your partners, wholesalers or retailers, depending on the nature of your business. All of which, effect the end-user experience.
How VoIP features can aid your CRM process: